Mark Adams & Chad Netherland | Gatlinburg CVB
October 17th, 2019
18 mins 25 secs
Season 1
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About this Episode
Wherein Mark Adams & Chad Netherland join the Best Behavior Creative Club to share their expertise on the ever-evolving tourism industry and the effects it has at both local community and state levels. With decades of experience between them, Mark and Chad cover how to evolve and change with the tide of tourism, how to target feeder markets, and the importance of forming a community with all attractions and businesses in your community.
"The entire town is only a few miles long, and most people don't realize that Gatlinburg has over 10 million visitors a year and only has about 4000 full time residents."
Mark Adams is President of the Gatlinburg CVB
Chad Netherland is Director of Marketing & PR for the Gatlinburg CVB
About Gatlinburg, TN:
In Gatlinburg, Mother Nature’s gifts are everywhere you look. The misty mountains draw you in, inviting you to explore every inch of this Smoky Mountain town. Discover more than 450 charming shops and boutiques, indulge in the area’s rich history, and lose yourself in a world of Southern Appalachian culture. Experience all that Gatlinburg offers, from old-fashioned Southern hospitality to the splendor of the most-visited National Park in the United States. Perfect for families, seniors, adventure enthusiasts and honeymooners, Gatlinburg is an ideal destination to get away from it all.
Best Behavior Creative Club I The Stories Behind Tennessee Tourism. A Designsensory Original Production.
This is a podcast for the people that make things, and make things happen. Our host and creative director, Chris McAdoo, takes you behind the scenes with experts in creativity, business, technology, and marketing. Together we'll uncover what it takes to drive engagement, grow a brand, pursue a passion, and nourish a creative life.
This edition of the podcast was recorded live at the Music City Center in Nashville, TN, where we spoke with over twenty industry leaders across the state of Tennessee Tourism. Best Behavior Creative Club is the first of many original productions for Designsensory, positioned to act as a catalyst for additional original podcasts, limited series, and various other forms of content. Designsensory is a full-service research, branding, advertising and digital firm based in Knoxville, TN and known all over the world. Visit our site to learn more or drop us a line.